![]() ![]() A solid command of consumer insight coupled with strong commercial thinking is the secret for building successful businesses,” says Sid Singh, Founder, Bolder Money, one of four New York City startups that participated last month in NYU Stern’s first Design Sprint with undergrad students in the Business, Technology, and Entrepreneurship (BTE) program. “Design thinking is how we should be building world-beating businesses. ![]() If you’re Bolder Money, you might turn to a group of entrepreneurial-minded NYU Stern students trained in design thinking. How does a woman-focused financial startup build trust amongst its users, giving them the confidence to start investing? “People might laugh, but clearly the need is there.In the BTE Design Sprint competition, students in NYU’s first cohort of its four-year Business, Technology & Entrepreneurship degree used design thinking to tackle real-world business challenges facing NYC startups. “Believe it or not, we’re getting inquiries for backyard versions,” she says. “Right now, we’re mainly in four- and five-star hotels,” says McClellan, “but we’ve already started speaking to cruise lines, water parks, theme parks, even municipalities about bringing this to certain areas.”Īnd while SnappyScreen’s main competitor, Sunscreenmist, is focusing on music festivals such as New York’s Governor’s Ball, with its three “mist machines,” McClellan is prioritizing permanent locations-public or private. SnappyScreen has had a 50-resort backlog since 2016 but plans to deploy a 2.0 version of its machine-featuring digital advertisement displays and remote diagnostic capabilities-to all those properties by the end of the year, plus a handful of additional orders to be announced in 2019. At others, it costs $5 per application, which guests can pay via taps of their room keys. She spent a year developing a product that met those standards and made it safe to spray on top of clothing, a factor that’s made SnappyScreen popular with golfers, as well as sunbathers.Īt most resorts, SnappyScreen is offered on the house as an update to complimentary pump-based lotion stations. “We were looking for a continuous-spray sunscreen that was also hypoallergenic, water-resistant, reef-safe, quick-drying, and free of oxybenzone, parabens, and alcohol-but it turned out that all those qualities are really hard to get in one can,” explains McClellan. Then they stand on a pedestal inside the wood-lined booth and get rotated while being gently spritzed with a proprietary formula of UVA/UVB broad-spectrum sunscreen. On a digital touchscreen in front, guests answer two questions to indicate height and desired type of sun protection (SPF 15, 30, or 40). Think of SnappyScreen machines as a spray-tan booth-in reverse. According to Vail Tolbert, the property’s communications director, that’s a 31 percent revenue spike-not to mention a highly “Instagram-able” amenity that’s like free marketing for millennials. “At a time when more and more people are booking online, this can make the difference between a four- or five-star TripAdvisor review,” she explains.Īt Four Seasons Dallas at Las Colinas, where SnappyScreen was installed before the start of the 2017 summer season, the food and beverage department enjoyed a year-over-year boost of $170,000. ![]() ![]() “Increased spend is just one thing,” she says. The booths are already available at 10 hotels and resorts in the U.S., Mexico, and the Caribbean-including Andaz Mayakoba in Mexico’s Riviera Maya, Gurney’s Montauk, the Four Seasons Dallas at Las Colinas, and the Aruba Marriott Resort.Īccording to SnappyScreen’s chief executive officer and founder, Kristen McClellan-who came up with the idea for her company when she was a 19-year-old Cornell University freshman-hotel guests spend an average of $26 more per person, per day on poolside food and beverage service when there’s a complimentary SnappyScreen booth nearby. With some of their largest margins-up to 70% -coming from poolside cocktails, excursions, and spa services, they, too, see the benefits of SPF (sun-protection factor).Įnter SnappyScreen, a New York-based startup whose sunscreen-spraying booths promise mess-free, head-to-toe coverage in just 10 seconds. This sunscreen booth will give you the best sun protection on your holiday.(Snappyscreen)Īs it turns out, hoteliers feel the burn, too. Listening to your skincare-obsessed partner saying they “told you so” on loop? That’s a whole other kind of pain. Get scorched, and suddenly everything that was meant to be fun isn’t: Massages at the spa hurt, day-drinking by the pool hurts, getting on jet skis hurts. Nothing will ruin your beach vacation faster than a sunburn. ![]()
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